It’s nice to meet you, I’m Kevin

Over the past 18 years I have used research and design to create impactful digital experiences. My journey in UX design has taken me from bringing the world of LEGO to life to solving the complex challenges of Amazon's massive scale.

My philosophy is that good design enriches our lives and deepens our connections. Let's work together to create engaging interfaces that our users will love.

“Great things are done by a series of small things brought together.”

– Vincent van Gogh

Experience

  • • Directed the design of re:Post (repost.aws), an external website for AWS customers to learn from experts and troubleshoot technical issues.

    • Led the UX design for Guide an internal version of re:Post and re:Post Private, a paid AWS service built on the re:Post platorm.

    • Implemented AI systems across the enSre re:Post product suite and led AI-themed BXT design sprints focused on innovaSng with arSficial intelligence.

    • Conceptualized and implemented comprehensive interface design guidelines, ensuring accessibility, WCAG compliance and enhancing the platorm's usability for diverse user groups.

  • • Managed the end-to-end redesign of Amazon's $1.7 billion Apple storefront, overseeing all aspects of the customer journey from product discovery to checkout for one of the world's most iconic technology brands.

    • Conducted extensive user research and leveraged data-driven insights to implement intuitive navigation, visually compelling product showcases, and a streamlined purchasing process tailored to Apple's premium brand identity.

    • Optimized every touch-point of the Apple shopping experience on Amazon.com, fostering increased customer satisfaction, brand loyalty, and significant revenue growth for Amazon's Apple business.

  • • Orchestrated the user experience strategy and design process, collaborating cross-functionally to deliver intuitive and engaging digital solutions that facilitated seamless connections between brands and influencers

    • Spearheaded the transition from an agency-style business model to a scalable SaaS platorm, enabling streamlined operations and improved customer experience.

  • • Led development of the product comparison table feature for amazon.com, allowing customers to easily compare multiple products side-by-side and make informed purchasing decisions.

    • Conducted extensive customer research and usability testing to ensure an optimized and seamless experience across desktop and mobile platforms, contributing to increased customer satisfaction and loyalty.

    • Managed a team of two UX designers, providing guidance and leadership throughout the development process of the product comparison table feature.

  • • Designed and implemented an innovative chat system that enabled seamless communication among players while prioritizing safety, particularly for the game's younger audience, fostering a sense of community within the online environment.

    • Collaborated closely with game designers to develop an intuiSve quest system that provided clear objectives, guidance, and served as an educational tool for new players transitioning to their first online gaming experience.

    • Played a pivotal role in creating a welcoming and accessible game-play experience for a diverse audience, including children, by ensuring seamless integration of game-play mechanics and thoughtful user interface design.

AWS re:Post - Lead Designer

As the lead designer for AWS re:Post, I play a major role in developing a groundbreaking service that empowers customers to solve technical problems through a collaborative social platform. This innovative approach not only fosters a strong sense of community but also provides a valuable resource for addressing complex issues in a timely and efficient manner. Building upon the success of the initial re:Post platform, I spearheaded its evolution into an internal version tailored for AWS engineers, further solidifying the company's commitment to knowledge sharing and problem-solving. Additionally, I led the development of a private version of the product, enabling customers to create their own customized AWS re:Post spaces. To further enhance the user experience, I integrated AI tools into the re:Post toolset, enabling customers to self-service and troubleshoot problems more effectively. This holistic approach has transformed re:Post into a comprehensive ecosystem, facilitating seamless collaboration, knowledge exchange, and efficient issue resolution across various user groups.

Accessibility Instructor

For the majority of my professional career I have promoted accessibility awareness and teaching best practices to designers, developers, stakeholders, and anyone interested in learning. Through comprehensive training sessions and hands-on labs, I have guided teams across multiple organizations within Amazon, empowering them to adhere to Web Content Accessibility Guidelines (WCAG) standards. By imparting a deep understanding of these guidelines and fostering a culture of inclusivity, I have enabled seamless collaboration among cross-functional teams. This has resulted in the development of products and services that prioritize accessibility, ensuring that users with diverse abilities can engage with Amazon's offerings without barriers.

Amazon’s Apple Business - Lead Designer

When leading design for Amazon's Apple business, I was entrusted with the responsibility of overseeing all aspects of the end-to-end Apple shopping experience on Amazon.com. With $1.7 billion in revenue at stake, my role was pivotal in ensuring a seamless and engaging customer journey for one of the world's most iconic technology brands. Under my leadership, I spearheaded a comprehensive redesign of the Apple storefront, optimizing every touchpoint from product discovery to checkout. Through extensive user research and data-driven insights, I implemented intuitive navigation, visually compelling product showcases, and a streamlined purchasing process tailored to Apple's premium brand identity. This holistic approach not only elevated the overall shopping experience but also fostered increased customer satisfaction, brand loyalty, and, ultimately, drove significant revenue growth for Amazon's Apple business.

TapInfluence - Lead Design

At TapInfluence, a startup SAAS company that bridged the gap between influencers and brands, I played a crucial role in creating a seamless experience for both parties. Through in-depth customer research, I gained invaluable insights into the needs and preferences of influencers and brands alike. Armed with this knowledge, I spearheaded the development of a comprehensive design system that formed the foundation for a user-friendly portal that served as a centralized platform where influencers could showcase their expertise and brand partnerships, while brands could explore and connect with influential voices in their respective industries.

LEGO Universe - UI Art & Design

As UI Designer and Artist for the massively multiplayer online game LEGO Universe, I played a pivotal role in crafting an engaging and user-friendly experience for a diverse audience, including children. One of my key contributions was the implementation of an innovative chat system that allowed players to communicate freely while ensuring their safety in the online environment. Through thoughtful design and implementation, this feature enabled seamless interaction and fostered a sense of community among players.